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One Team - One People (#1Team1People) recognizes that in order to combat hate in sports, we must all be on the same team.


As part of a collaboration between Maccabi Tel Aviv Basketball Club, the Center for Jewish Impact (CJI), and the World Zionist Organization, the leading basketball team engages with youth in local communities across Europe during their EuroLeague games to show solidarity with Jewish communities and promote sports as a way to build tolerance and combat hate.

What is the goal of #1Team1People?
Now in its second year, the initiative harnesses the unique power of sport to develop a series of multi-day programs around Maccabi Tel Aviv basketball games in European cities. In each city hosting a game, CJI, Maccabi Tel Aviv, and WZO work with the local community to create opportunities for engagement and dialogue through visits to schools, memorials, joint ceremonies, and friendly matches.

Therefore, One Team – One People creates an educational experience starting with Holocaust remembrance moving into combating antisemitism and bigotry to promoting tolerance, and finally, building bridges between the Jewish world – particularly European Jewry and Israel. 

Additionally, as part of the initiative, we encourage teams to adopt the IHRA definition of Antisemitism. In 2021, Maccabi Tel Aviv became the first Euroleague basketball team to do so, and we continue to collaborate with other EuroLeague teams to encourage them to follow suit and engage in activism against antisemitism and all forms of hate. Several clubs have already joined our call.

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